Youtube is one of the most successful video sites on the web. According to Compete, it has grown by 4.5% in number of users per month and is ranked, by Compete as the 11th most visited site on the web. With that said, why aren’t more startups analyzing why Youtube is so popular and ride upon its success?
One of the most popular uploads on Youtube are video of users doing song covers. Basically, everyone wants to be a star and get discovered like Esmee Denters who was discovered on Youtube and signed by Justin Timberlake. No one is leveraging or making use of the psychology of Youtube users. Build a way for these wanna-be artists to expose themselves!
The closest startup that is doing this is iLike. iLike exposes artists who others may not have heard of based on a member’s taste in music. iLike has facebook features,
allowing you to integrate the iLike services onto your Facebook page. What makes this useful to uprising artists is music exposure. According to their blog, artists who sign up for iLike will obtain a weekly stats newsletter on how their music is being used. Artists will be able to monitor their fan growth stats, latest fan comments, and even song stats.
However, iLike is not very well known among the Youtube users. If I was managing iLike’s community, I would make an effort to reach out to every user who’s doing covers and ask them to put a link to their profile from their Youtube page to their iLike profile. Who doesn’t want their friends and family to put their “cover” on their facebook or myspace page?
Web innovators need to take advantage of a users desire to be known or discovered via their musical talent. If I was interested in making a Facebook widget – it would be a way for users to play their music covers on their facebook page. Tap into already popular sites and find out what’s missing…then build it.
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