AT&T’s new ad compaign hurts my head

AT&T’s new ad campaign involves taking three places that you liver, work or travel to while on a cellular network and combining the names of all these locations into a new “destination”.   They’re trying to tell you that they work in more places that you do.  The commercials are very entertaining (see below)

But this campaign is not translating into print very well.  While I was driving home today, I saw a similar billboard to this:

I almost ran into the car in front of me trying to read it.  So what does my eyes do when I passed a similar billboard a few miles down, I ignored it.  I saw the color scheme at the periphery of my eyes and made a note not to look at it.

When I got home today and went online, there were banners like these everywhere:

Do you know why I don’t like it?  It hurts my head.  I try my best to read it, but my head just doesn’t comprehend what I am trying to do.  I can make sense of what I am trying to read and it shuts itself down.

My message to at&t, stop using this ad campaign in print, it’s hurting my head and it only works in deterring my eyes way from the ad.  The commercials are great and they’re funny!  especially with people who have accents to pronounce these weird destinations, but PLEASE don’t make me read it.

One more thing, good job blanketing the band waves with your new logo and new ads.  I barely even remember that you use to be called Cingular.